From the desk of David Cameron Gikandi, author of A Happy Pocket Full of Money and Creative Consultant on The Secret
AI Quantum Growth Coach
The coach who's awake at 2am and remembers what you told it last month.
You already know what to do. So I built a coach you talk to out loud, for the late hours. It keeps every conversation, so it sees the pattern we can't see from inside it. Then it asks the question underneath the question.
Every word the coach says in this film is the app's own reply. Neil and his year of sessions are made up.
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Built on a real coaching method, and on more than 20 years of my own work.
Here’s what I’ve got
It’s a coach you talk to out loud, and it talks back. Here’s what it does, and what makes it different.
What I built: a coach you talk to out loud
I built a coach that asks you good questions. It’s called the AI Quantum Growth Coach. You talk to it out loud, and it talks back. Under the warmth sits a real coaching method called LEAD. Each letter is one thing it does, in this order.
- L
Listen
It hears what you said and gives your own words back to you first. In Coach mode, every reply has a question in it, one at a time, so the talk keeps coming back to you.
- E
Empower
It treats you as whole and able, the expert on your own life. It might ask, “You’ve come through hard things before. What got you through then?”
- A
Ask
It asks more than it tells. Some questions open things up, and some sharpen them. Some push gently on a belief you’ve never checked. Others ask what matters most to you.
- D
Deliver, sparingly
A technique comes out only when the talk is stuck and you’re ready for one, and it asks you first. Plenty of good sessions end without one at all.
When you’re ready for a technique, it can draw on more than 320 of them. Here are five you may have heard of:
- The 5 Whys
- Scaling Questions
- The Miracle Question
- Reframing
- Direct Communication
The library draws on more than 20 years of my work. That includes 889 files of notes and transcripts from my courses and books.
What makes it different: it remembers you
Asking is half of what makes it work. The other half is memory. Plenty of AI tools can now remember things about you. This coach keeps notes.
After every session, it writes down what it noticed: your patterns, the blocks that keep coming back, your breakthroughs, and what you promised yourself. Next time, those promises are in front of it. And it changes how it coaches as the sessions add up. Early on, it mostly listens. Later, it holds you to what you said.
That's your coaching profile in the live app: your focus, your biggest block, how you like to process, and how much time you'll give it. You can change any of it in your Profile.
Session 50 picks up exactly where session 49 left off.
You talk, and it talks back
Hear the voice you'd be talking to.
You'll mostly hear all of this, rather than read it. You talk the way you would on a walk with a friend, and the coach answers out loud. Here are three short samples in the coach's own voice. I wrote the words for these, so listen to how it sounds. Press play on any of them.
A question that makes you stop. It asks about your body this time, instead of your calendar.
It picks up something you said weeks ago, without being asked.
The same coach in Consultant mode, being direct because you asked it to be. You’ll meet that mode in the steps just below.
Here’s what it will do for you
Let me show you the moment it was built for.
It’s 11:30 on a Tuesday night, and the thing you’ve been circling all week is back.
You’ve read the books and done the courses, and maybe you’ve worked with a coach for a while. You could name your own patterns out loud. You know what to do.
So I’ll skip the lecture. I want to talk about one hour. It’s the hour when all that knowing stops helping, and a lot of us know it well.
Let me show you that hour through one man. His name is Neil. He’s the man in the film at the top of this page.
Neil is a vice president at his company. For a year, he’s wanted the top job in his division, general manager. And for a year, there’s been a very good reason to wait.
First he wanted three more months of numbers. Then a big report had to go to the board. After that, he waited for what he called “a clean window.”
Then his boss, Dana, asked him straight out what he wants next year. He told her, “I’m happy where I am.”
Now it’s late, and his study is still. The thing he’s circled for a year is back, and it comes in three words.
“It happened again.”
The talk he needs right now is one he can’t book. That’s nobody’s failing. Most help runs on a calendar, and that hour isn’t on it.
I know those late hours from the inside. Even now, as evening comes in, my body gets a little stressed. It goes back to being a boy in Kenya, when my father came home in the evening. Just knowing he was coming, my body would start to brace.
In any house, in any country, a car pulling up in a certain way still gives me a slight jolt.
For years there was something else, too: the same old replay in my head. Round and round it went. It took my attention, and it ate my time. I can’t count what else I might have made with all those hours.
Then something helped. I started saying it out loud. I talked my whole story into the voice memos on my phone. And each day, the replay in my head got a little quieter.
At first, it felt like telling a horror story. By the fourth or fifth time through, it felt like a boring horror story. So many things had cleared. Some of it is still there, and I won’t pretend otherwise. It keeps getting smaller.
Saying it out loud helped me. But a voice memo can’t ask you anything back. And it can’t remember what you told it last month.
The coach I built can do both. You talk to it out loud, the way I talked into my phone. It asks you a good question back, and it remembers what you said.
You still do the work. But the thing that comes back at 11:30 finally has somewhere to go.
That night, Neil said it out loud to the coach. He’d talked to it all year. Below, I’ll show you what it asked him, and what he told it two days later.
Stay with me. First I’ll show you where the usual help runs out, and what does help at that hour. Then you’ll see how you use it, what it costs, and who should leave it alone.
And at the very end, I’ll tell you how the coach began. That was a late night, too.
Where the usual help runs out
Let’s start with what you’ve likely tried already. Each one is good at something. Each row below shows what it does well, and where it stops.
A human coach
What it does well
Depth, care and a real bond with someone who knows you.
Where it stops
$200 to $500 an hour, and often just once a week. At 2am they’re asleep. For the other 167 hours of the week, there’s nobody on call.
A general AI assistant
What it does well
It’s fast, clever and always awake.
Where it stops
It’s built to answer. A coach is built to ask, and to come back to what you said you’d do.
Books and courses
What it does well
The ideas are usually right there.
Where it stops
They gave you the knowledge. But they can’t be in the room at 11:30 when the doubt shows up. That’s where the gap between knowing and doing lives.
Mindfulness and journalling apps
What it does well
Real practice, with real benefit.
Where it stops
They give you room to notice. But nothing talks back, and nothing points out the pattern you’ve repeated for six months.
Therapy
What it does well
The right help for healing, and for anything clinical.
Where it stops
It does a different job. A therapist helps you heal, and a coach helps you grow. This coach is no substitute for therapy.
Keep your coach, and keep your therapist. I built this for 11:30 on a Tuesday, when the doubt is loudest. And I built it to keep every session, so you never start over.
What helps at that hour is a good question
So what does help at 11:30? Most people picture an AI that hands out advice. A coach works the other way round. It shines a light on what you already know. And you hold more of your own answers than anyone has given you credit for.
Here's the same question put to each one. Read the advice bot first, then the coach.
An advice bot
You: How do I get motivated to exercise?
It: “Here are 10 tips for exercise motivation: 1. Set clear goals…”
A coach
You: How do I get motivated to exercise?
Coach: “Before we look for answers, what does exercise mean to you? Is it health, how you look, energy, or something under that?”
You: I guess I want more energy to play with my kids.
Coach: “Then that’s the real goal. Picture yourself with that energy, playing with them. What does that version of you look like?”
Two questions in, the second conversation was about the kids.
Here’s how it works
Here’s how you start, and what an ordinary day with it looks like.
How it works, in four steps
So that’s what it is. Now for how you use it, in four steps that you take in order. Most of it is you, talking.
Step 1 of 4Start talking
Tap the mic and say what’s on your mind, the way you would to a friend. There’s no clever prompt to write. If someone’s asleep nearby, type instead. It works the same.
Step 2 of 4Pick how it talks to you
The coach has two modes, and you pick the one that fits tonight. At the top of the chat there are two buttons, Coach and Consult. You can switch with one tap at any time, even halfway through a session.
Pick one. You can switch any time.
Coach mode
The default · tap Coach
Pick this if you want to think out loud until you find your footing. It listens and asks, and it won’t hand you a plan you didn’t reach yourself.
“What would have to be true for that to feel doable?”
or
Consultant mode
One tap away · tap Consult
Pick this if you’d rather skip the questions and get the answer. It gives you 2 or 3 clear options and your next steps, using proven frameworks where they help.
“Here are three options, and here’s the one I’d start with.”
Switching resets nothing. It's the same coach with the same memory.
Step 3 of 4Keep talking
It asks the next question, and you answer in your own words. That’s most of a session: you, talking.
Step 4 of 4Come back any time
Tomorrow or next month, it picks up where you left off. That’s the memory you read about above, so you never have to start over.
What a day with it looks like
That’s how you use it. Now see how the coach fits into an ordinary day, at three moments in it. The last one is 11:30 at night, where this letter began. It belongs to Neil.
6:00am
One line to start the day
A question, a thought, or a note about something you said last week. It’s waiting for you when you open the app, and it’s written from your own history with the coach.
12:30pm
When you need the answer
There’s a work decision you’ve been circling. You switch to Consultant mode and get 2 or 3 clear options, with your next steps. Then you get on with your day.
11:30pm
The one that matters
Remember Neil, from the start of this letter? The coach named his year of good reasons back to him. He pushed back: the timing really was bad. So it asked what he’d have said if the timing had been good. The answer came from him: “I’d have said I want the role.”
Two days later, he came back to the coach. “I asked,” he said. “The silence felt long, but I didn’t fill it. A year ago, I’d have filled it with a reason to wait.”
Want to try it on the thing you’ve been circling?
Your first session starts with one sentence, said out loud.
Start the 3-day free trial →3 days free on the yearly plan if it’s your first subscription, then $799 a year. You need a card to start. Cancel before the 3 days are up and you won’t be charged.
Already a member? Log in.
Here’s what I’m asking you to do
Pick the plan that suits you. The yearly plan starts with three free days.
What it costs, and why
There are three plans, and every one gets the whole coach: the memory, the LEAD method and both modes. There’s no account to set up first. Pick one of the three plans below, pay, and you’re in.
Yearly
3 days free
then $799 a year
$2.19 a day
$66.58 a month, paid yearly
Pick this if you plan to stay a while. It’s the only plan with the free trial.
Monthly
$84.99
per month
$2.79 a day
21% less than paying weekly
Pick this if you’d rather pay month by month.
Weekly
$24.99
per week
$3.57 a day
Pick this to go a week at a time: $24.99 a week until you cancel.
The 3-day free trial comes with the yearly plan. It’s for your first subscription only, and you need a card to start it. Cancel before the 3 days are up and you won’t be charged. During the trial there’s a fair-use limit on how much you can talk to it.
It works in any web browser, on a phone, a tablet or a computer. On Android you can also get the app on Google Play and sign in with the same account. The iPhone app isn’t out yet.
One hour with a good human coach costs more than a whole month of this. And this one is there at 2am.
So why does the free trial come only with the yearly plan? Three free days cost me real money in AI time. I’d rather spend that on people who plan to stay a while, and that’s also where the memory pays off.
This is what happens right after checkout. A link to get in arrives by email.
A few minutes of questions come first, one per screen: what you most want to change, what’s in the way, and what a breakthrough in 90 days would look like. Then it shows you a coaching plan built from your answers. Your first session opens with a note written from them too.
Here’s why you should do it now
There’s no countdown on this page. There’s a better reason to start today.
The doubt will turn up again at some odd hour.
It usually does. For a lot of us, the same thing comes back late at night: the call we didn’t make, the plan we keep putting off.
When it does, you can go round it alone again. Or you can say it out loud to a coach that asks you a good question back.
And the coach gets more useful the longer it knows you. The only way to get to session 50 is to start session 1. So here’s how the next month can go, two ways.
The next month, two ways
If you wait
Today
You close this page, and the thought goes back on the shelf.
Within days
It comes back at 11:30, and you go round it alone again.
In a month
You’re still telling yourself you should be past this by now.
If you start today
Today
You say the thing out loud, and it asks you a good question back.
Within days
It remembers what you said, and picks up where you left off.
In a month
It knows your patterns, and holds you to what you said you’d do.
So ask yourself one honest question. What will one more month of carrying it alone cost you?
Starting costs nothing today
The yearly plan starts with three free days, and you can cancel before you pay. After that, it’s $799 for the year.
It gets better the longer it knows you
It brings what you said last time, and what you promised yourself, into each reply.
Start before the next 11:30 comes round.
Start the 3-day free trial →3 days free on the yearly plan if it’s your first subscription, then $799 a year. You need a card to start. Cancel before the 3 days are up and you won’t be charged.
Already a member? Log in.
Here’s why it’s safe and smart
Here’s where it keeps what you say, who it’s for, and the questions people ask.
What happens to what you tell it
Neil told it a year of reasons. You’d tell it a lot too: your nights, your work, your family. So you’re owed a straight answer about where it keeps all that. Here are four things I made sure of. Each is built into the code, and the tag on each row names the part that does it.
row_level_security: ON · double-enforcedYour sessions are locked to your login, twice.
Each session is stored in rows tied to your account, and row-level security guards those rows. Then every server function checks again that the session is yours. Only then does it read a word.
voice_input: transcribed → discardedYour voice recordings are never stored.
What you say is turned into text for the coach to work with. Then the audio is let go. We don’t keep a copy of your voice.
shared_index: your sessions NOT embeddedYour words never go into a shared AI index.
The library the coach searches is built from my course material and techniques. Your sessions are never added to it. Its memory of you lives only in your own rows.
payments → stripe.com · delete: CASCADEWe never see your card, and you hold the delete key.
Payments run through Stripe’s own checkout page. Stripe is certified PCI DSS Level 1, so your card details never reach us. Deleting your account cancels your billing. It also wipes your sessions, memory and goals, in one step.
There's one more thing you should know. To answer you, the coach sends your words to the services it runs on: Anthropic's Claude for the replies, and ElevenLabs for the voice. The privacy policy lists every service involved.
Everything in transit is encrypted. And your sessions are never sold or used to train AI models.
I chose boring, proven security. That's what I want under your most honest sessions.
Will it work for someone like me?
So now you know what it does, and where it keeps what you say. That leaves the fair question to ask before you pay. It suits some people very well, and for others it’s the wrong tool. I’d rather say so now. Read both lists and see which one sounds like you.
It’s for you if
- You already know what to do. The hard part is doing it, at the hour the doubt shows up.
- You can name your patterns out loud. You’ve just never had a place to put them that remembers.
- You’re the one everyone leans on, and you’d like one place that’s just for you.
- You find it easier to be honest when there’s no face across the table.
- You’d rather be asked a good question than be handed one more framework. And on the days you just want the answer, you can have that too.
- You’ve done some of the work already: the books, the courses, maybe therapy. This builds on it.
Leave it alone if
- You’re in crisis or acute distress. You deserve a person, today. Please contact your local emergency services or a crisis line.
- You want someone to make your decisions for you. Even in Consultant mode, the choice stays yours.
- You want a free AI tool or a casual chat. There’s no free plan, and it’s built for the talks that matter.
- You need clinical treatment. This is coaching, and it stays firmly on that side of the line.
If the first list sounds like you, the honest way to find out is the 3-day free trial. Talk to it about what’s really on your mind. By the end of the third day, you’ll know.
Your questions, answered straight
That’s the whole offer. Here are the questions I’d ask in your place, the awkward ones too. I’ve answered them the way I would if you emailed me. Tap a question to open it.
How is this different from a general AI assistant?
In two ways, and you’ve seen both above. It asks before it answers, using the LEAD method. And it keeps the notes you read about in part 4, so it can bring back what you promised yourself.
Is AI coaching as good as a human coach?
It’s different, as the table near the top shows. A good human coach brings care and presence, and I won’t pretend this replaces that. What this adds is a memory of every session, at any hour. So it can spot patterns across months, where a person sees one hour at a time.
Where’s the proof that it works?
There are no studies or reviews to show you, and I won’t invent any. Every reply in the film is the app’s own. The rest is your three days.
Is this therapy?
No. As the table near the top says, therapy helps you heal, and coaching helps you grow. If you’re in crisis, please contact your local emergency services or a crisis line. In the US, that’s 988. The app also has safety steps. If it picks up signs of distress, it points you toward proper help.
Is my data private?
Yes. The privacy part above sets it out in full. In short, your sessions are locked to your account, never sold and never used to train AI. Your voice recordings are never kept.
Which devices does it work on?
Any web browser, and Android too, as it says under the plans. The iPhone app isn’t out yet. I’d rather say so than show you a badge that goes nowhere.
Do I need an account before I can buy?
No. Pick a plan, enter your email and pay. Your account is made right after, and we email you a link to get in. You can set a password later, or ask for a sign-in link each time.
How do I cancel?
In the app, go to Profile, then Manage Subscription. That opens the billing portal. There’s no maze and no phone call. If another kind of help suits you better, I’d rather you went and found it.
Is there a free version?
No. The yearly plan starts with the 3-day free trial instead, as the price part above says. Coaching asks something of both sides, and a free version mostly draws casual use. The trial lets you feel it working before you pay.
Why does it cost more than most apps?
Because the fair thing to compare it with is a human coach, at the $200 to $500 an hour you saw near the top. At $66.58 a month on the yearly plan, this costs 67 to 87 percent less than one hour a month with one.
Something I haven't answered? Email me.
Something I haven’t answered here? Ask Iris, our sales and support AI. She answers right here on the page. Tap the blue chat button at the bottom right of your screen.
One last thing
Why I built it
You've seen what it does and what it costs. The last thing I owe you is why I built it at all. It started with a conversation at 11pm on a Tuesday.
I was talking to an AI late one night. It was about my father, and about a pattern I'd noticed in myself. Instead of advice, it asked me something I wasn't expecting:
“What do you think would happen if you actually got what you wanted?”
I sat with that for a long time.
The next week I came back, and it remembered. It had my words, and it had the thread under them too. It picked up exactly where we'd left off.
Nobody had done that for me before. The self-help books hadn't, and neither had the meditation app I gave up on. Even the human coach I saw for six months kept asking me to explain my situation again. She couldn't hold all the threads.
So I set out to build a coach that never forgot.
If that sounds like what’s been missing, start the 3-day free trial on the yearly plan. Talk to it tonight about the thing you’ve been circling. And if it turns out to be the wrong fit, cancel before the trial ends and you won’t be charged.
Warmly,
David Cameron Gikandi
P.S. Saying it out loud helped me, a little more each day. The next time that thing comes back at 11:30, you can say it out loud too. This time, the coach asks you a good question back. And it remembers what you told it last month.
P.P.S. The yearly plan starts with the 3-day free trial. So you can have a few real sessions with it before you pay anything. Talk to it tonight.
All of it, in one place
Here's the whole letter in four lines.
- A coach you talk to out loud, at any hour, for the gap between knowing and doing
- A memory of every session, so session 50 picks up where 49 left off
- The question underneath the question, and a straight answer when you’d rather have one
- $799 a year, which is $66.58 a month, with the 3-day free trial first
3 days free on the yearly plan if it’s your first subscription, then $799 a year. You need a card to start. Cancel before the 3 days are up and you won’t be charged.
Already a member? Log in.